Centuries-old King Arthur Flour rebrands to King Arthur Baking Company
Centuries-old King Arthur Flour rebrands to King Arthur Baking Company
King Arthur Flour has rebranded to King Arthur Baking Company, a transformation that preserves its roots in the baking industry, but more accurately reflects the company’s relationship with modern consumers and the baking “counter trend” currently sweeping the country, says VP of marketing, Bill Tine.
King Arthur Flour: 225 years of baking history
Centuries-old King Arthur Flour rebrands to King Arthur Baking Company
Why we're changing our name after 230 years
Centuries-old King Arthur Flour rebrands to King Arthur Baking Company
King Arthur Baking Company: Branding for Every Baker - Hummingbird Creative Group
The Rye Baker: Classic Breads from by Ginsberg, Stanley
Is Your Bread White Enough?: King Arthur Baking Company's Racist Marketing History, by ACMRS Arizona, The Sundial (ACMRS)
King Arthur, Cake Flour Unbleached and Unenriched, Non-GMO Project Verified, No Preservatives, 2 Pounds
Why we're changing our name after 230 years
New name. Same employee-owned company.
Our History King Arthur Baking
King Arthur rides from Orleans
