Why Do Hotel Companies Have So Many Brands?
Why Do Hotel Companies Have So Many Brands?
Marriott is actually a family of 30 hotel brands—many of them virtually indistinguishable. The family includes the namesake hotels, plus Sheraton, W, Ritz Carlton, Westin, and two dozen more. What’s the business logic?
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Why Do Hotel Chains Have So Many Brands? - View from the Wing
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Simple Truth: There are Too Many Hotel Brands, and We'll Keep Getting More - View from the Wing
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Why There Are So Many Hotel Chains
