Why are Dewalt and Craftsman Advertising Tape Measure “Reach” Instead of Standout?

Why are Dewalt and Craftsman Advertising Tape Measure “Reach” Instead of Standout?

We discovered Dewalt, Craftsman, and Stanley tape measures being advertised with blade “reach” instead of “standout.”

DeWALT 1/8 in. x 25 ft. Blade Tape Measure at Tractor Supply Co.

Why are Dewalt and Craftsman Advertising Tape Measure “Reach” Instead of Standout?

CRAFTSMAN PRO-11 16-ft Tape Measure in the Tape Measures department at

DEWALT 300 ft. Open Reel 1/2 in. Fiberglass Long Tape DWHT34038 - The Home Depot

Is This CRAFTSMAN (CMCF82OD2) A DeWALT Rebrand?

DEWALT 100 ft. Steel Auto-Rewind Long Tape DWHT34201 - The Home Depot

CRAFTSMAN Pocket LDM 55-ft Indoor Red Laser Distance Measurer with Backlit Display in the Laser Distance Measurers department at

Is the Dewalt Tough Series Tape Measure Worth the Premium?

Best Tape Measure Brand? Milwaukee, DeWalt, Stanley, Craftsman, Klein Tools

Best Tape Measure? Milwaukee, DeWalt, Stanley, Craftsman, Klein Tools

Best Tape Measure Brand? Milwaukee, DeWalt, Stanley, Craftsman, Klein Tools